The technology provided by drones has become very important in tourism where most of the marketing campaigns require lots of visuals in the form of either still photos or videos. Drones are an effective way when marketing, for the ability to show so much so quickly – without over whelming the consumer.
One aspect of drone that makes it very helpful in tourism industry is its capability to produce innovative and affordable aerial videos and photos. Unlike before when the only option is to hire the service of a helicopter and a pilot to film or take a photo on the bird’s eye view, drones have revolutionized aerial photography. Hiring a chicago video production company to help you navigate the logistics is your best bet. It is cheaper and at the same time the shots and images of drones are the same in quality as that of videos taken by professional cameraman.
At this digital age, every company wants to make a noise in their marketing campaign through the aid of visuals. Creating videos to promote a company and its products is by far the most cost effective and compelling visual form. This was confirmed in a study spearheaded by Google in 2014 wherein it was found out that the subscription and viewing of travel videos has been hugely increasing. Travel videos let the viewers experience the place as if they are there themselves, letting them savor the happenings, the culture and the taste of food in that place.
The hospitality industry knows that the best way to attract travellers is to let them see what the place can offer to them. As a marketing tool, drones can capture the entire area of the place being promoted. If it is a beach or a ranch, drone can take photos or videos showing the entire stretch of the beach or the entire vastness of the ranch. Drones can also take photos of the most significant landmarks in the area. They can take pictures and videos of waterfalls, mountains, rivers, and lakes in aerial perspective.
Drones are also capable of showing what is inside a hotel or a casino, for instance. It can tour the would be guests from the reception area to the bars and restaurants, going to the recreational areas, the pool, the gym, to the hall leading to the suits, before the drones changes its focus showing the magnificent view of what is waiting outside each room’s windows.
Tourism is one of the industries that rely on the advances in science and technology to make traveling a pleasurable and memorable experience. Drones are definitely helpful in making it happen.